APositive, the workforce experts have updated their brand and launched a new website to reflect the broader range of services they now offer to the recruitment, labour hire and contingent labour industries.
APositive launched in 2013 with the mission to ‘make lives easier through innovative business finance’. The range of products they now offer to those labour services industries has expanded from just funding payroll to a broader invoice finance solution and back office support, including an outsourced payroll management offering. Further innovations include a recruit now, pay later solution for permanent recruitment. In addition, APositive’s team of consultants and account managers work with their clients over time and guide them on starting and scaling their business, including recommending other service providers through their network of industry partnerships.
The updated brand positioning is reflected in the tagline ‘helping workforce companies start, scale and succeed’ which communicates the broader service offering, as well as the fact that the company is able to assist businesses in any stage of the life cycle. To support this positioning, APositive produces a range of valuable content for workforce businesses including eBooks, webinars and a regular podcast called APositive Insights featuring chats with recruitment industry leaders and influencers.
Their invoice finance and payroll management products will be rebranded to AFinance and APayroll, which brings them in line with the recruit now, pay later product, which has been branded as APay since its launch in 2018.
"APositive has evolved significantly since our launch as have the markets we provide solutions for. After a deep review of all the learnings we have gained from the hundreds of valued clients over the last 10 years, we are well positioned to realign our service proposition and deep value we can offer contingent labour and recruitment services providers."
Danny Marlow, CEO, APositive CEO
The website was built in partnership with web design / development agency Launch Lab and was launched on Tuesday 23rd January.
