MELBOURNE, Australia – 21 March 2023 – APositive, Australia’s leading workforce finance and payroll solutions provider, is thrilled to announce the appointment of Darren Cottrell as the company’s Chief Revenue Officer (CRO). Darren’s new role is effective immediately, and he will be responsible for driving the company’s sales strategies and revenue growth, along with expanding market presence across Australia and beyond.
With over a decade of experience in the outsourced payroll and financing industry, Darren has established an impressive sales, strategy, and leadership track record. In his new role as CRO, Darren will drive APositive’s sales, marketing and customer success initiatives, ensuring the company’s continuous growth in the rapidly evolving workforce management industry. With his extensive experience and demonstrated success in strategic planning, revenue growth and customer engagement, Darren is well-equipped to lead APositive’s ambitious expansion plans.
“I have loved my journey so far at APositive. I am thrilled to be in a position where I can share my passion and all that I’ve learned to contribute to our client’s ongoing success and APositive. I cannot wait to continue this journey of growth and innovation alongside such an incredible team.”,
Darren Cottrell, newly appointed Chief Revenue Officer, APositive.
As the Chief Revenue Officer, Darren will work closely with the APositive executive team, ensuring the company remains ahead of the curve in providing cutting-edge contingent workforce solutions to businesses of all sizes. He will focus on strengthening APositive’s sales strategy, customer acquisition, and revenue generation, ultimately benefiting clients and the company’s bottom line.
“Darren has been super successful for many years with a great passion for APositive. We’re excited for Darren to share his wealth of experience and knowledge with the broader team and actively support the sales team’s development and growth. ”
Danny Marlow, CEO, APositive.
This announcement underscores APositive’s dedication to maintaining its position as the go-to payrolling and finance solutions provider for the Recruitment industry and its ambition to expand its footprint globally.
